1. Develop, implement, monitor and make necessary adjustment to Sub-cat(s) Marketing

Plans (short term and long term) to meet objectives and KPIs.

2. Monitor and control advertising, promotion and research budgets to ensure the budget are utilised effectively for the assigned sub cat Special Effect Paint. Monthly/quarterly/annually report and update about actual brand performance, spending and planning to CEO.

3. Continuously monitor brand/product performance using several analysis and frequent market visits, make necessary adjustments of brand activities & initiatives to ensure KPIs are met.

4. Work with internal team/ agencies to design and build marketing plan for Special Effect Pain’s main stakeholders to help supporting and generating more specs and sales leads for assigned sub-cat.

5. Work with research agency to handle research projects pertaining to assigned sub cat Special Effect Paint performance, usage, image, equity and analysing consumer behaviour and attitude, determining new product potential for business expansion.

6. Work with Trade Marketing function and Sales team for effective trade promotion and merchandising to maximise the assigned sub cat Special Effect Paint presence at trade level and increasing sales opportunities of the assigned sub cat.

7. Analyse competitive activities and prompt reaction to counter competitive challenges for sub cat Special Effect Paint.

8. Evaluate effectiveness and return of advertising and consumer promotion campaigns for sub cat Special Effect Paint.

9. In case having direct report(s): coach and develop subordinate for becoming potential Brand Marketing Manager if any.

Job Requirement 

Qualification:

· A university degree or higher preferably in Marketing or related majors.

Relevant Experience:

· With at least 5 years of relevant working experiences in Construction materials preferably in multi-national company in Vietnam in furniture fittings or architectural hardware.

· Good track record and solid experience in building successful brands.

· With strong experiences working with stakeholders such as: developer, design and build companies, main-sub contractor , architects etc.

Skills and Personal Attributes:

· Positive, result-oriented and will power to strike for excellence

· Good sense of initiative and responsibility

· High level of accountability

· Passionate and strong ownership

· Analytical and with strong strategic thinking

· Organised and detail-minded

· Well-presented with good inter-personal and communication skill

· Fluent in both spoken and written English and Vietnamese

· Leadership skills

· Proficiency in computer and software application